Marketing the moon the selling of the apollo lunar program is a comprehensive look at the successes and the challenges of launching a massive marketing program marketing and communication managers will find countless insights into the pitfalls as well as the rewards of creating and nurturing their own initiatives. 50 state road show featuring the lunar module and a specimen of moon rock hugely attended but ultimately retrospective in nature so closely linked were the fortunes of apollo and its worth as a story that the diminishing television ratings for successive apollo missions ultimately led to the premature cancellation of the program. Marketing the moon the selling of the apollo lunar program. Marketing the moon the selling of the apollo lunar program review 160514 0 shares facebook twitter alan bean collecting soil samples on the apollo 12 mission 1969 image nasa the us space programme was so expensive that nasa made the cost a selling point turning it into the ultimate luxury product says thomas jones. David meerman scott and richard jurek the mit press cambridge massachusetts 130 pagesisbn 978 0 262 02696 3 hardback david scott and richard jurek authors of marketing the moon the selling of the apollo lunar program are professional marketing experts with a serious side interest in nasa history and memorabilia
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